American military tortures of prisoners of war Term Paper

American military tortures of prisoners of war - Term Paper Example Since soldiers do not usually divulge information, the military personnel who detain hostiles as prisoners of war use different methods of torture for extracting information. Similarly, during peace time also nations come under threat of terrorist attacks, which is a major problem in nations across the world. Thus, when the military or the law enforcement agencies arrest suspects, they torture them to obtain information. In the modern day the United States of America is one nation that has become the target of many countries due to political as well as religious reasons. Politically, the nation opposes communism and as a result, countries embracing the communist political ideology have become America’s enemies. On the other hand, in religious and political context, the nation is also being targeted by Muslim radical groups. Thus, the American military as well as law enforcement agencies are often forced to resort to torturing prisoners from other nations for extracting informa tion for the purpose of safeguarding the external and internal security of their nation. While there are often allegations about countries engaged in war torturing the prisoners of war and other suspects, the complaints against the US military have been mounting in recent years, especially in the context of their role in Iraq, Afghanistan and in the crackdowns against the Al Qaeda. The general perception is that torture is being meted out by low ranking soldiers but in many cases the evidence has suggested that high ranking officers in both the military and civil administration authorize such atrocities on detainees. It is also noted that while the US government promises to punish those responsible for such acts, only the people at bottom receive the punishment and top ranking leaders get away. One of the major instances of the exposure of US torture on prisoners of war in recent days is the episode in March 28, 2004 when pictures of US soldiers inflicting torture and humiliation on the

Post 5 Coursework Example | Topics and Well Written Essays - 250 words

Post 5 - Coursework Example The most important factor that is considered when arranging a marriage in India is the reputation of the family. It is evaluated that marriages can be arranged only if both the families have a same socio-economical status. The other factor includes the education, appearance, attitude and behavior of the bride and groom. Unlike the western society, a high level of care is exercised by the parents in selecting an appropriate mate for their children, as stated by Serena Nanda’s friend â€Å"you American wants everything done so quickly, you get married quickly and then just as quickly get divorced. Here we take marriage more seriously. We must take all the factors into account. It is not enough for us to learn by our mistakes. This is too serious a business. If a mistake is made we have not only ruined the life of our son or daughter, but we have spoiled the reputation of our family as well. And that will make it much harder for their brothers and sisters to get married. So we m ust be very careful† (Nanda). Research has evaluated that there are a number of advantages in the concept of arrange marriage because most of the Indian couple are living a successful life after their arrange marriages, however on the other side the only disadvantage with the arrange marriage is that, both the groom and bride are not provided enough time before their marriage to understand each other and their natures. Lassiter’s defined the concept of family and kinship as a situation where different people, whether directly or indirectly related to each other live together, he called kinship as a network of relatives. The network of relatives can be established through exercising marriages between the matrilineal and patrilineal descent of the family. He explained the marriages of individuals with their direct cousins, i.e. in a matrilineal descent system with the children of the mother’s sister’s children and similarly in the patrilineal decent system

John Steinbeck Essay Example for Free

John Steinbeck Essay John Steinbeck is simply one of Americas finest storytellers. He is an accomplished author and a Nobel Laureate in Literature. However, his road to success was not easy. His earlier novels failed to attract attention, and it took many years before he got the recognition he deserved. Like most writers, his experiences and his hometown were crucial in the creation of his stories. Thus, Steinbecks works were greatly influenced by his life and the environment in which he lived. John Ernst Steinbeck was born on February 27, 1902, in Salinas, California (National Steinbeck Center [NSC], n. d. ). His parents were John Steinbeck, Sr., and Olive Hamilton Steinbeck. His father was a County Treasurer and his mother was a school teacher (NSC, n. d. ). It was his mother who was responsible for his love of reading and writing (â€Å"John Steinbeck,† 2003). His favorite books included Le Morte d Arthur by Sir Thomas Malory, Crime and Punishment by Fyodor Dostoevsky and Paradise Lost by John Milton (â€Å"John Steinbeck,† 2003). He usually spent his summer vacations working on ranches and farms (NSC, n. d. ). It is from this experience where he derived his knowledge of the countryside and its people, which he later used in his stories (NSC, n.d. ). Steinbeck graduated from Salinas High School in 1919 (NSC, n. d. ), and proceeded to study marine biology in Stanford University (â€Å"John Steinbeck,† 2003). To pay for his education, he took many jobs, which led him to miss several quarters of school (â€Å"John Steinbeck,† 2003). He was already a writer in college, with several poems and short stories included in university publications as proof (â€Å"John Steinbeck,† 2003). In 1925, Steinbeck left Stanford University and proceeded to New York to start his writing career (NSC, n. d. ). He began his writing career in New York as a reporter for American (â€Å"John Steinbeck,† 2003). Despite this brief writing stint, Steinbeck was still unsuccessful in terms of fiction. He failed to publish any of his written works, forcing him to return to California (NSC, n. d. ). He was still a writer, but he also had other jobs as well. His jobs included fruit picking, painting, surveying, being an estate caretaker and a house watchman (â€Å"John Steinbeck,† 2003). In 1929, Cup of Gold was written when Steinbeck was a house watchman (â€Å"John Steinbeck,† 2003). It failed to return the publishers investment (â€Å"John Steinbeck,† 2003). His next two novels, The Pastures of Heaven and To a God Unknown, were also unsuccessful (NSC, n. d. ). In 1930, Steinbeck married his first wife Carol Henning. The 30s also marked an improvement in his writing career, as his first literary success Tortilla Flat was published in 1935 (â€Å"John Steinbeck,† 2003). Tortilla Flat was later adapted into a movie. Steinbecks success continued, with the release Of Mice and Men in 1937, and The Grapes of Wrath in 1939. Soon after, he won a Pulitzer Prize for The Grapes of Wrath. During the Second World War, he went back to his journalistic roots, as a correspondent for the New York Herald Tribune (NSC, n. d. ). In 1942, Steinbecks relationship with Henning ended (â€Å"John Steinbeck,† 2003). He then married Gwyndolyn Conger, but the marriage did not last (â€Å"John Steinbeck,† 2003). In 1950, he married again, this time to Elaine Scott (â€Å"John Steinbeck,† 2003). It was also in the 50s when he published another great book of his, East of Eden in 1952 (â€Å"John Steinbeck,† 2003). In 1962, Steinbeck was awarded the Nobel Prize for Literature (NSC, n. d. ). Four years after, he passed away, in the 20th of December (NSC, n.d. ). Steinbecks literary pieces are filled with references to his own life. The most prominent reference was the setting. Most of his stories, if not all, feature his hometown of Salinas. This is only proof that his hometown was very significant for him, that he refused to exclude it in his works. The Pastures of Heaven is a great example. There is a valley in California, which is located between Salinas and Monterey (Paik, 2006). The name of the valley is Corral de Tierra, but Steinbeck referred to this valley as â€Å"pastures of heaven,† hence the title of his book (Paik, 2006). Moreover, it was also found that since The Pastures of Heaven consists of short stories, Steinbecks intention to unify them may bear a similarity to Miltons Paradise Lost (Meyer, 2007). This is no surprise, since it was one of his favorite books. Tortilla Flat is another Steinbeck novel which referenced his hometown. Tortilla Flat is another town in California, near Monterey. The theme of the story was based on King Arthur and the Round Table (â€Å"John Steinbeck,† 2003). Steinbeck might have derived this idea from another favorite book of his, Le Morte d Arthur by Sir Thomas Malory. In addition, he included the plight of farmers within the story (Pollock, 2006), the inspiration of which was probably taken from his summers as a farmhand. The Log from the Sea of Cortez is another Steinbeck text that, despite having no connection with California, was still a result of his life experiences. When Steinbeck was married to Carol, they lived in Pacific Grove (NSC, n. d. ). It was in Pacific Grove were he met Edward Ricketts, a marine biologist (â€Å"John Steinbeck,† 2003). They quickly became friends, probably because they shared the same interest in biology, which Steinbeck took in college. In 1940, Ricketts and Steinbeck boarded The Western Flyer, a fishing boat they hired for the expedition (Weiss, 1999). Both men explored the Gulf of California, also known as the Sea of Cortez (Weiss, 1999). Steinbeck published the book Sea of Cortez, which was re-released as The Log from the Sea of Cortez (Weiss, 1999). Steinbecks maturity as a writer is difficult to trace, simply because he started out as a journalist and later became a fiction writer. News writing and fiction writing are two different fields, both of which are essential parts of Steinbecks career. Nonetheless, regardless of genre, Steinbecks talent is undeniable. Only he could write with a balance of â€Å"realistic naturalism† and â€Å"moral optimism† within his stories (Phillips, 2006). Consequently, Steinbecks writing strength lies on his social commentary, the focus of which was the economic struggles of laborers in the rural areas (Nobel Foundation 1962). His love for the California landscape is also another Steinbeck trademark, which is not always compatible with his straightforward sociological kind of writing (Nobel Foundation, 1962). Despite this, John Steinbeck remains a remarkable author whose legacy will stay for generations. He was one of the many who created literary masterpieces that was extremely influenced by his own life and the surroundings in which he lived. References John Steinbeck (1902-1968). Retrieved January 29, 2008, from http://www. kirjasto. sci. fi/johnstei. htm Meyer, M. J. (2007). The Pastures of Heaven. The Literary Encyclopedia. Retrieved January 29, 2008, from http://www. litencyc. com/php/sworks. php? rec=trueUID=7353 National Steinbeck Center (n. d. ). Biography. Retrieved January 29, 2008, from http://www. steinbeck. org/Bio. html Nobel Foundation (1962). Biography. Retrieved January 29, 2008, from http://nobelprize.org/nobel_prizes/literature/laureates/1962/steinbeck-bio. html Paik, F. (2006). Pastures of heaven. Retrieved January 29, 2008, from http://www. forbes. com/2001/11/09/1109how. html Phillips, B. (2006). SparkNote on East of Eden. Retrieved January 29, 2008, from http://www. sparknotes. com/lit/eastofeden/context. html Pollock, F. J. (2006). SparkNote on Tortilla Flat. Retrieved January 29, 2008, from http://www. sparknotes. com/lit/tortillaflat/context. html Weiss, D. (1999). The log of the sea of Cortez. Retrieved January 29, 2008, from http://www. ecotopia. org/about/cortez. html.

Life And Work Of George Gershwin Music Essay

Life And Work Of George Gershwin Music Essay The name of George Gershwin linked one of the most interesting periods of music history of the United States. One hundred years after his birth, George Gershwin is the most widely remembered of the songwriters who dominated African popular music between the end of World War I and the rise of rock-and-roll (Teachout 46). George Gershwin was an American composer and pianist. His parents were immigrants from Russia. He did not receive systematic music education and began to study to play the piano with the help of a famous music teacher Hambitzer in 14 years old. Then, already a famous author, he took lessons in composition and harmony. Since 1913 he worked as a pianist-accompanist at the music store and began to write songs in the style of I. Berlin (1888-1989) and D. Kern (1885-1945). Soon he achieved a success in musicals. Many of the songs from the musicals have become extremely popular with the crowds. The most popular musicals written by Gershwin are the following ones: Ladies, please, Funny Face, Crazy and many of his songs. The real fame came to Gershwin in 1924, after writing Rhapsody in blue for the piano and orchestra, performed by the author with the orchestra conducted by P. Whiteman. Thus, in this paper we are going to discuss and examine biographical information about this composer, to explore musical styles and forms which he is famous for, and to describe one of the major works of George Gershwin that is called Rhapsody in blue. Biographical information about George Gershwin Gershwin was born on September 26, 1898 in New Yorks block of Brooklyn. He was a son of Jewish immigrants from Russia. His father was a native of St. Petersburg. The real name of the famous composer was Jacob Gershowitz. Since childhood, absorbing jazz culture (they say, that Gershwinhas heard jazz music at age 6), he was a lover of jazz concerts. In 12 years old, George began to learn to play the piano himself. Much later, as a famous composer, Gershwin has never ceased to learn, and improve his technique. During these lessons, he became acquainted with unique American composers of those years Henry Cowell, Wallingford Constantine Rieggerand Russian Professor Joseph Schillinger (Joseph was famous for the fact that he approached to the process of composing music with a mathematical position, trying to develop a universal algorithm). In 1914, Gershwin began to play music professionally, working as an accompanist in the company of Jerome Remick. Two years later, the first authors work of George Gershwin was presented to the audience. Despite the fact that this work had not much success with the crowds, some well-known and famous Broadway producers and directors paid attention to a talented composer. For example, Sigmund Romberg happily included music of Gershwin in his operetta The Passing Show of 1916. In those years, Gershwin, playing the piano and mastering harmony and orchestration, earned extra money as a pianist in different restaurants. In 1918-1919, on Broadway there were a lot of works of Gershwin: Swanee entered the musical Sinbad and had a resounding success in the performance of Al Jolson. In 1919, a famous performance La, La Lucille was entirely based on the works of Gershwin. In 1920-1924, George Gershwin created several dozens of works for George Whites Scandals, and in 1922, he even wrote a real opera, which was named Blue Monday (also known as 135th Street). After the premiere, he was invited by Whiteman to a jazz band as a composer. George wrote especially for Whiteman a real pearl of his work Rhapsody in Blue. In 1924, Gershwin created his famous musical Lady, Be Good! that had much success and brought a composer the first wide popularity on Broadway. In this performance, Gershwin first worked with his brother Ira Gershwin, who wrote all the lyrics. The next decade, this creative union was one of the most productive and popular unions on Broadway. The most successful show was Of Thee I Sing, 1931.They r eceived the Pulitzer Prize, first awarded to a musical performance, for this show. The most extensive and ambitious work in the biography of George Gershwin was a folk opera Porgy and Bess, 1935, staged on the novel by Edwin DuBose Heyward, who took part in writing the libretto for that opera. According to Crawford, Gershwins Porgy and Bess (libretto by DuBose Heyward with help from Ira Gershwin)-the stage work that has come to at the Great American Opera tag (minus Kahns stenographers and subways) perhaps better than any other-opened in New York (697).In early 1937,Gershwin was diagnosed with symptoms of a brain tumor. Gershwin was placed in Leben-Clinic, where he died on July 11, 1937in Los Angeles without regaining consciousness after cancer surgery to remove a tumor. Musical styles and forms of Gershwins masterpieces The musical styles and forms of Gershwins works are well-known and can be characterized as dynamic contrast images, humor or satirical grotesque combinations of traditional African-American folk and jazz music with the principles of symphonism. The melodies of Gershwins songs are unique for their combinations of identity and almost complete dissolution of African-American melodies and harmonies. Sometimes, his music is influenced by cantorial singing, though the Jewish theme is virtually absent in his work. It is interesting to know that Gershwin not only composed and created light music. By 1919, he wrote a string quartet that was called Lullaby. This composition represented a very high-style opus, written in the genre of light blues, but it had a resemblance to elegant music of Mozart, Beethoven, Tchaikovsky. Gershwin joined the classic means with intonations of jazz in the opera music. All compositions and works that were written by Gershwin, permeated by a common idea to make music accessible to everyone, do not break away from everyday life, do not turn away from the sound arrogant streets, dancing, do not erect the adamantine walls between classical and popular music. This idea led George Gershwin to the creation of his works included in a music custom all over the world, which raised American music to the level of classics. Rhapsody in Blue Rhapsody in Blue is one of the most famous and successful works of George Gershwin. Rhapsody was first performed by the author on February 12, 1924 in New York, accompanied by the orchestra of Paul Wightman. This work was ordered by Wightman on January 5, 1923, as an experiment to create a new musical style that combines jazz and classical music. Initially, that product was called An American Rhapsody. The well-known name of this work was suggested by the composers brother Ira Gershwin, after visiting an art exhibition of James McNeill Whistler. Rhapsody in Blue became a masterpiece of classical music and jazz, and, in various interpretations, played by musicians in different fields of music. This composition that includes elements of jazz, the Negro folk music and light music are combined with a brilliant piano writing in the style of Franz Liszt and Sergei Rachmaninoff. This work was a kind of bridge between the so-called light and academic music. Rhapsody is one of the most freque ntly performed concertos for the piano and orchestra (along with the concerts by Bach, Mozart, Beethoven, Chopin, etc.) and the repertoire of the finest pianists in the world. Music is characterized by vivid signs of early American jazz: a syncopated rhythm, a sense of improvisation, etc. However, the development of the main themes goes on within the strict framework of sonata form, the author uses a classic orchestra, and solo piano reminds a romantic style of Liszt and Rachmaninoff. In this musical composition, the themes are based on the blues scale that consists of major and minor thirds and lowered sevenths. There are significant differences in presentation styles of each theme. The harmonic structure of this composition is difficult to express and analyze. One thing can be said that the piece of Rhapsody begins and consequently ends in B flat. Different contemporary styles and jazz are present in this masterpiece. The tempos of Rhapsody in Blue vary directly and widely. There is an extreme use of rubato in a lot of places throughout this composition. According to Howard, à ¢Ã¢â€š ¬Ã‚ ¦Rhapsody is irresistible still, with its syncopated rhythmic vibrancy, its abandoned, impudent flair that tells more about the roaring twenties than could a thousand words, and its genuine melodic beauty colored a deep, jazzy blue by the flatted sevenths and thirds that had their origins in the Negro slave songs (par. 3).In addition, Schiff stated that Rhapsody in Blue is an enduring monument to the love affair of Americans and people around the world with the African-American idiom that became the most influential language of twentieth-century music (3). Conclusion Taking the above-stated information into consideration, it is possible to draw a conclusion that George Gershwin was one of the most famous and talented American composers in the first half of the XX century. In his work, he has managed to combine seemingly incompatible phenomena: the European late romantic music, jazz and pop. The composers creative experience is unique and no one could repeat it exactly. However, a style found by Gershwin (a combination of different spheres of music), proved to be fruitful and prosperous for American culture and led to wonderful phenomena, such as musicals of Leonard Bernstein. Many critics noted that Gershwin mixed folk and classical music. However, it was a common thing for a lot of great composers. Music of ordinary people finds its place in symphonic music with the majestic compositions. Gershwins creativity is distinguished by a great emotional and original melodic, harmonic and rhythmic language, enriched with folk motifs of African-American songs. Harmony and characteristic rhythms of swing and jazz were influenced by the music of George Gershwin. Despite ingenious rhythms and beautiful lyrical melody, his music arises primarily from his own harmonic structure. After Gershwin, the development of jazz can be mostly attributed to the expansion and complication of harmony.

lighthod The Web of Darkness in Joseph Conrads Heart of Darkness :: Heart Darkness essays

The Web of Heart of Darkness       Marlow’s wilderness is not vibrant nor majestic, nor is it boisterous in its vitality, illuminating and nurturing its lush bounty within its sensuous bosom.   It is not a wondrous place, intoxicating with radiant color and a symphony of sounds those who journey into its interior.   It is not quiescent nor serene, willing to reveal its secrets, easily subdued or tamed.   His wilderness is a primeval, mysterious enigma that swallows light and sound, rationality and language, imprisoning them deep within its immense folds.   It is fascinatingly savage, menacing in its power to mesmerize and lure, and finally to seduce the â€Å"bearers of a spark from the sacred fire† (67). Many had set out to conquer it, dreaming of creating splendrous empires; others had embarked on a quest to extract riches, fame, and glory from deep within its heart; yet others had been beckoned by the irresistible call of the unknown.   Lucky were those that could â€Å"glide past [it], veiled...by a slightly disdainful ignorance† (68), shielding themselves with the mantle of civilization, secure in their invincibility.   Marlow was luckier than most, for the wilderness called to his â€Å"very heart [with] its mystery, its greatness, the amazing reality of [its] concealed life† (95); yet he was able to realize in time that it was but an illusion, a â€Å"deceitful flow from the heart of an impenetrable darkness† (124), and to step back from the edge of the abyss. He was good man in search of purpose and adventure, believing he would find his aspirations by sailing the waters of a mighty river.   Upon arriving at his destination he was disheartened by the actions of his brethren, by their â€Å"conquest of the earth†, which to him mostly meant â€Å"taking it away from those who [had] a different complexion...than [themselves]† (70).   Contemptuous of their beliefs and brutal behavior, their greed and deceitfulness, he went in search of a man considered â€Å"the emissary of pity...science and progress† (94); believing that in him he would finally find someone to guide him through the â€Å"silence of the land† (95). However, the deeper he penetrated into the somber stillness of the wilderness, he could not escape the realization of his vulnerability.   In that landscape he could either be â€Å"swept off without leaving a whisper or a shadow behind†(114) or infinitely worse, â€Å"the powers of darkness [could] claim him for their own† (126).

Satire and Mr Collins in Pride and Prejudice :: Jane Austen

In Pride and Prejudice, Jane Austen mocks 19th century â€Å"clergymen† through satire with Mr. Collins. Mr. Collins does not seem right for the job as a clergyman. He seems to be a shy character and not dedicated to help his church congregation. He is a materialistic person and things of the world by far outweigh his spiritual life (which a clergyman should make his first priority). Jane Austen scorns Mr. Collins’ kind intention of marrying a poor girl and twists it into a comedy. She does this because she is portraying clergymen in the 19th century as a stereotypical Mr. Collins. Mr. Collins, as said before, has got his priorities all wrong. Where he should be devoted to his spiritual life and his congregation, he finds money (Lady Catherine) the most important. Wherever he goes, he promotes Lady Catherine and sucks up to her. We see that when Mr. Collins dines at Mr and Mrs Bennet’s house, he is very enthusiastic about expressing his thoughts on her. Jane Austen says â€Å"The subject elevated him to more than usual solemnity of manner†¦Ã¢â‚¬  Mr. Collins thinks of Lady Catherine as he should (as a clergyman) think of God. He thinks of her superiority as immense compared to his own, â€Å"he had never witnessed in his life such behaviour in a person of rank,†, â€Å"and that the most elevated rank†, â€Å"and she often condescends to drive by my humble abode in her little phaeton and ponies† (he makes known the difference in rank between him and her). As I said, he should be acting this way to â€Å"spiritual† God, not human â€Å"materialistic† Lady Catherine. Mr.Collins also seems to think that whatever she says goes. For instance, â€Å"Lady Catherine herself says that in point of true beauty, Miss de Bourgh is far superior to the handsomest of her sex.† This is clear evidence that Lady Catherine is not what Mr. Collins says she is: â€Å"She is a most charming and young lady.†. This statements contradicts what Mr. Collins next says: â€Å"She is unfortunately of a sickly constitution, which has prevented her making that progress in many accomplishments, which she could not otherwise have failed of.† However, we can see that she is â€Å"of a sickly constitution† obviously not because she is young like Mr. Collins said before, but old. We know this because she has a daughter, and also because Lady Catherine is a widow.

Zipcar Individual Case Brief

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business to minimize its revenues. Economic: Due to the high gas prices, it is not easy for the companies like Zipcar to compete in the market but the Zipcar can come up with hybrid cars to overcome this threat. Technological: Zipcar has now its own application to select the cars and this application makes the process easy for the customers in selecting the right vehicle. Technology is helping the company to better facilitate its customers. Zipcar company is attractive for the new entrants and the business has enough potential to generate above average profits. Following are the most important of five forces affecting the Zipcar business: Threat of new entrants: Threat of new entrants is high for this company. There are many other companies like Enterprise car rentals can also offer car sharing services. Threat of substitute products: Zipacar is a unique business model and the threat of substitute product is low because it needs a big business setup to establish business model similar to the Zipcar. Following are the two main companies that are in the competition with the Zipcar. Enterprise rent a car: Enterprise rent a car is a big car rental business and if they start the car sharing service in the future so it will become more competitive for the Zipcar to generate above average revenue in the market. Hertz car rental service: Hertz car rental can be another direct competing firm to the Zipcar. They are second largest in terms of fleet after Enterprise. Most important of the value chain factors are discussed in the following paragraph. Marketing and sales: Are very important factors that are important for the company. This business needs some proper marketing strategy to create awareness in the minds of the target audience. This factor is superior among the both competitors. Technological development: It is important for the Zipcar is a company and the company can use new technology including smart phone applications to attract new customers. This factor is superior among both competitors. Zipcars net profit margin for 2012 was 5. 26 million as compare to Hertz profit margin of 2. 69 million. The company has a social responsibility of keeping the environment clean and Zipcar is adding environment friendly cars to its fleet to keep the environment clean. Zipcar company is aligned with the market trend and this is the major strength that is attracting more opportunities and limiting threats to the company. Due to the seasonal demand for the vehicles Zipcar experiences low return in certain months that limits the opportunities and enhances the threats. Zipcar is offering the service that is valuable and rare but it is not costly to imitate for big competitors and there are also substitutes available in the market with little modification in terms and conditions. The competitive advantage for Zipcar is temporary. Zipcar’s business level strategy is highly focused on differentiation and offering environment friendly products. Corporate level of the strategy is not that developed yet and the company is having slow growth due to the income only from one sector. The company had a merger with Flexcar in 2009 and they also made alliance with Avancar in Spain due to its cooperative strategy. Company has not given a good international strategy even though they are also working in several other nations but they still need better business model to work internationally. Overall, the company has to work on the corporate level to compete both locally and internationally. Company is pursuing its business level strategy to win the market share. Firm needs to recruit more staff because there is a strong lack of customer service in their current business model and today, the companies with strong customer service are the one who has a big market share in the businesses. Most important 7’s factors are following: System: Company has uniform working criteria everywhere they work. Staff: Company works hard to boost the motivation of their employees. Skills: By hiring the right people and continuous training procedure the company is having edge over other competitors. Q1: How the company takes care of its stakeholders as they are major part of the process to generate above average returns? Q2: What strategy does the company have to response to the hyper-competition?